Velar Fitness Club
Velar Fitness & Wellness is a premium fitness and wellness centre in Udaipur, Rajasthan, built around good coaching, quality equipment and a comfortable training environment. Founded by Bharat Singh Sisodiya and Preeti Devra, Velar was created as a better alternative to crowded gyms: a 10,000 sq. ft. space where people can train comfortably, learn to exercise the right way and work towards their goals with support from experienced coaches. The club features imported Tunturi equipment, touchless face-recognition entry, personalised nutrition plans, certified personal trainers, and a recovery suite with sauna and steam bath. Velar is open 24/7 at Akshay Tower, Shobhagpura 100 Feet Road, Udaipur.
Execution Track
Objective
Bharat Singh Sisodiya and Preeti Devra were opening a premium gym in Udaipur from scratch, with no name recognition, no visual identity and a city full of crowded, generic gyms. They needed a brand that would signal quality before anyone walked through the door, and one that could carry across signage, social media, the website and the club's own software from day one.
Our Approach
We built the Velar identity from the ground up:
- Logo system — a sharp, horned "V" emblem paired with a wide-spaced VELAR wordmark and the "Fitness Club" descriptor, in primary black and reversed white versions.
- Colour and type — a restrained monochrome palette with warm, earthy accents and clean geometric typography, so the brand feels premium rather than loud.
- Brand guidelines — rules for logo use, spacing, colour and tone of voice ("Train with purpose. Move with power.").
- Applications — Instagram post and reel templates, the clubvelar.in website, the CRM login and member portal, and on-site touchpoints.
The result is one consistent look across everything Velar puts out, from its first teaser to the members' check-in screen.