The Uganda Blog : Venture of Qubescape Global
The Uganda Blog is a digital guide to the 'Pearl of Africa', built to take Uganda to the world. It covers the country's culture, food, wildlife and nature, art and craft, places to visit and investment opportunities, giving travellers, residents and investors one place to discover everything Uganda has to offer.
Industry Travel & Tourism
Year 2025
Projects 3
Execution Track
Projects
Objective
Wildlife is one of the biggest reasons people visit Uganda. The Uganda Blog wanted to bring that side of the country to life on social media, showing hands-on wildlife experiences and the conservation work behind them, in a way that inspires travellers to visit.
Our Approach
We filmed immersive wildlife experiences for The Uganda Blog's Instagram:
- Experience-first filming — shooting up close at the CTC Conservation Centre, walking alongside lions and meeting bat-eared foxes and African golden cats, and at Uganda Reptiles Village with cobras, mambas, Nile crocodiles and chameleons.
- Educational storytelling — captions that explain each animal's behaviour and the role these centres play in conservation.
- Travel inspiration — reels that link back to the Wildlife & Nature guides on theugandablog.com.