Raj by Sherri's
Raj by Sherri's is a halal Indian restaurant on High Street in Slough, UK, serving North Indian, Mughlai and Indo-Chinese dishes alongside a breakfast menu. Guests can dine in, take away or order delivery, and the restaurant also hosts private dining and caters for events.
Industry Food & Beverages
Year 2024
Projects 5
Execution Track
Projects
Objective
As Sherri's grew from a cloud kitchen into a full dine-in restaurant on High Street, Slough, its menu moved firmly towards authentic Indian and Mughlai cuisine and the experience became more of an occasion. The original, playful identity no longer matched what guests were walking into. The restaurant needed a new name and brand that felt royal, premium and unmistakably Indian, while keeping the Sherri's story at its heart.
Our Approach
We rebranded the restaurant as Raj by Sherri's:
- Name and positioning — "Raj" brings in the royalty and heritage of Indian and Mughlai cooking, with "by Sherri's" keeping the founder's story and loyal following.
- Bilingual crowned logo — a wordmark that blends the English "RA" with "راج" (Raj) in Urdu script, topped with a small crown, in gold and white on deep midnight navy. It replaced the earlier bright gradients with a palette that feels like fine dining.
- Typography — elegant script and serif type that echo royal Indian craftsmanship.
- Bilingual storefront — the new board on High Street carries the name in both English and Urdu, signalling authentic Mughlai cuisine to passers-by and the local community.
- Rollout — the identity applied across the storefront, menus, rajrestro.com, social media creatives and event posters, under the line "A Taste of Royalty".