Naseem Perfumes
Naseem Perfumes is a Dubai-born fragrance brand known for its 100% alcohol-free perfumes, attars, perfume oils and bakhoor. In India it sells online and through stores in cities including Mumbai, Indore, Surat, Jaipur and Udaipur.
Industry Fragrance
Year 2025
Projects 1
Execution Track
Projects
Objective
Naseem Perfumes, known for its non-alcoholic, water-based perfumes and attars, wanted to drive footfall to its Udaipur store near Arvanah Mall, Hathipol. The goal was to introduce the brand to local shoppers and push a limited-time offer on its popular N-Series range.
Our Approach
We promoted the store and offer through a sponsored reel with popular local page Udaipur Visit (@udaipurvisit).
- Clear brand promise: the reel introduced Naseem as Udaipur's destination for high-quality, non-alcoholic fragrances and attars that are gentle, water-based and long-lasting.
- Hero product focus: it spotlighted the popular N-Series, known for its standout aroma.
- Limited-time offer: "Buy any 2 N-Series perfumes and get 1 free" gave viewers a strong reason to visit soon.
- Easy to act on: the store location near Arvanah Mall and a phone number were included for walk-ins and enquiries.
The reel went live on 16 July 2025.