Hocco Kitchen
Hocco Kitchen is an Ahmedabad-born restaurant chain serving North Indian cuisine with a modern twist. Run by the Chona family, whose food journey began in 1944, it now operates more than 14 restaurants across Gujarat and Rajasthan.
Industry Food & Beverages
Year 2026
Projects 1
Execution Track
Projects
Objective
Hocco Kitchen had launched a new menu at its Sukhadia Circle outlet in Udaipur and wanted to get the word out to local diners. The goal was to create engaging social content that showcases the new dishes in a fun, relatable way and drives footfall to the restaurant.
Our Approach
We partnered with Udaipur food, travel and lifestyle creator Karishma Gangwani (@karishma6090), who has around 128K followers, to create a launch reel for the new menu.
- Relatable storyline: the reel was framed as a catch-up dinner with her girlfriends, presenting Hocco Kitchen as the go-to spot for evenings with friends.
- Menu highlights: the content spotlighted must-try dishes from the new menu: Red Wine Sangria, Thai Mango Sago, Asian Dumpling Soup, Kiev Asian Sizzler, Soya Kurkure, and Rara Paneer with Truffle Naan.
- Clear call to action: the caption included the outlet's full address near Sukhadia Circle to make it easy for viewers to visit.
- Discoverability: local food hashtags such as #udaipurfood and #udaipureats helped the reel reach diners across the city.
The reel went live on her Instagram on 29 September 2026.