D.P. Jewellers
D.P. Jewellers is a trusted gold and diamond jewellery house with a legacy dating back to 1940. It offers BIS hallmarked gold and certified diamond jewellery online and through 12 showrooms across Madhya Pradesh and Rajasthan, including its store at Court Chowk, Udaipur.
Industry Jewellery
Year 2025
Projects 1
Execution Track
Projects
Objective
D.P. Jewellers brought back its Jewels of Mewar Exhibition at its Udaipur showroom for Navratri, from 11 to 21 October 2026, showcasing gold, diamond, Kundan and Polki collections. The goal was to get the word out across Udaipur in the days before the festival and bring shoppers into the store during the 11-day exhibition.
Our Approach
We created a festive Instagram campaign built for local reach:
- Reel production — two reels shot inside the D.P. Jewellers showroom, featuring models in festive looks with the exhibition's gold, diamond, Kundan and Polki pieces.
- Festive storytelling — Hinglish copy around the Navratri theme, "Mewar ki Shaan. Navratri ka Shringar.", with clear dates and location to drive store visits.
- Local distribution — published in collaboration with Udaipur Visit, one of the city's largest Instagram pages with 222K followers, to put the exhibition in front of Udaipur's festive shoppers.