Cake glory
Cake Glory, your local destination for delicious cakes, beautiful designs and memorable sweet moments. Explore our range of birthday cakes, classic cakes, eggless cakes, cupcakes and bespoke celebration cakes, with options to suit different tastes and occasions. Whether you have a design in mind or need inspiration for your next celebration, we’re here to help you find a cake you’ll love
Execution Track
Objective
Cake Glory, a custom cake studio delivering across West London, was running on an old WordPress website that looked outdated, loaded slowly and was hard for the team to manage. Their cakes deserved a site that looked as good as they taste.
The goal was a modern, design-led website that makes browsing and ordering a pleasure, is easy to run day to day, rewards repeat customers, and performs strongly on search and speed.
Our Approach
We replaced the WordPress build with a fully custom website designed around the product.
- Design-first experience: a fresh, vibrant look with seasonal hero banners and clear paths to order online or design a custom cake.
- Smooth product pages: fast, image-rich pages across 20+ categories, from birthday and wedding cakes to festive and vegan ranges.
- Easy admin dashboard: the team can manage products, orders and content without technical help.
- Loyalty program: customers earn rewards on every order, encouraging repeat purchases.
- SEO and performance: clean structure and optimised assets for strong search rankings and much faster page speed.