Burger Farm
Burger Farm is a Jaipur-born quick service restaurant chain serving burgers, fries and loaded meals since 2014. Run by Burger Farm India Private Limited, it has grown to more than 50 stores across 19 cities, including outlets in Udaipur, with ordering and pickup through its own app.
Execution Track
Objective
Burger Farm was celebrating 11 years since its start in Jaipur in 2014, and marked the milestone with a one-day Buy One Get One offer on all burgers and selected beverages. The goal was to build excitement in Udaipur ahead of 21 March and drive maximum footfall to the outlet opposite MB Commerce College on the day.
Our Approach
We promoted the anniversary offer through a reel with popular local page Udaipur Visit (@udaipurvisit).
- Birthday hook: the reel framed the offer as Burger Farm's "biggest birthday treat", turning the anniversary into a reason to celebrate with the brand.
- Clear offer: BOGO on all burgers and selected beverages, valid only on 21 March, with the outlet location spelled out so viewers knew exactly where to go.
- Built to share: a "tag your burger buddy" call to action encouraged viewers to bring a friend, a natural fit for a Buy One Get One deal.
- Local reach: Udaipur food and city hashtags pushed the reel to diners across the city in the days before the offer.
The reel went live on 17 March 2025, four days before the offer day.