Ajmal Perfumes
Ajmal Perfumes is a globally recognised fragrance house founded in 1951. Its portfolio of more than 300 fragrances spans ouds, attars and perfumes, sold through over 240 exclusive retail outlets across the GCC and beyond, with exports to more than 45 countries.
Industry Fragrance
Year 2025
Projects 1
Execution Track
Projects
Objective
Ajmal Perfumes, the global fragrance house founded in 1951, has an exclusive store at Celebration Mall, Bhuwana, in Udaipur. The goal was to raise local awareness of the store, showcase Ajmal's range of perfumes and attars, and drive walk-ins to take advantage of its latest offers.
Our Approach
We promoted the Udaipur store through a sponsored reel with popular local page Udaipur Visit (@udaipurvisit).
- Signature scent story: the reel positioned Ajmal as "your signature scent for every moment", with perfumes and attars for every mood and occasion.
- Star credibility: it highlighted celebrities such as Saif Ali Khan and Avneet Kaur who trust Ajmal, adding aspiration and trust.
- Offer-led call to action: viewers were invited to explore the range and grab the store's best offers.
- Easy to visit: the store address at Celebration Mall and a contact number were included so viewers could visit or call directly.
The reel went live on 1 August 2025.