3TENX
3TENX is an Indian hair care brand by Saniolla Naturals Private Limited. Its range of shampoos, conditioners, hair masks, serums and mists is formulated for Indian hair and hard water, targeting frizz, dryness, damage and heat styling stress. The brand sells direct to consumers through its online store, with trial kits and minis for first-time buyers.
Execution Track
Objective
3TENX, the professional hair care brand formulated for Indian hair and hard water, was bringing its shampoo, conditioner and ritual treatments to Udaipur for the first time. The goal was to launch the brand in the City of Lakes with a memorable in-salon event at Champion Prime Salon, build local buzz, and get customers to experience 3TENX first-hand.
Our Approach
The launch took place on 3 April 2026 at Champion Prime Salon, Shakti Nagar, Udaipur.
- Teaser campaign: a "the wait is finally over" reel announced that 3TENX was going live at Champion Prime, building anticipation the day before.
- Influencer preview: local creators were invited for a 3TENX spa session ahead of launch day to share their experience with followers.
- Star appearance: Champion Prime welcomed Aankith Aroraa and the 3TENX team for the ribbon-cutting and launch.
- Launch-day offer: a free headwash and blow-dry with 3TENX conditioner and hair mask, available only on 3 April, to drive bookings and trials.
- Social coverage: the event was captured and shared across Champion Salons and creator channels on Instagram.